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Data protection declaration

This Privacy Policy is designed to inform you about the processing of personal data in our companies. We hereby comply with our legal obligations, in particular with the Telemedia Act (TMG) and the basic European data protection regulation (EU-GDPR, EU 2016/679), in particular Articles 13 and 14, as well as Article 26, paragraph 2.

Please read this Privacy Policy carefully and make sure you understand it. If you have any further questions or do not understand anything, please contact us.

Protecting your privacy is always a top priority for Smart In Media.

This data protection guideline describes our handling of data that is directly or indirectly related to a natural person (personal data) and the hardware and software used.

We also explain in this document how we use cookies and analysis tools on our entire websites and in our products and services.

Please note that additional information may be added to our privacy policy depending on the product or service concerned.

We comply at all times with the applicable data protection law and this data protection guideline. We only pass on data in the cases that are listed in these regulations.

Which personal data are processed by us?

We process different data when you install or use our products or visit our websites. These may be personal, either directly or indirectly, i.e. including other data sources.

We collect much of this data in pseudonymised or anonymised form. This includes the following information:

Information when you visit our website:

When you visit our website, we may process information about the region from which you access the site, information about your device, its operating system and browser, your usage behavior on our site during the current session and whether you have already visited us. We also use so-called cookies (further information is available here).

Registration information:

An account is required to activate or use some of our products or services. During the setup of your account we collect personal data, for example your name, e-mail address and IP address, possibly supplemented by the telephone number and your address data.

For mobile products, additional information, such as the device used, your provider and the operating system, is added.

Support inquiries:

If you contact us, e.g. to place a support request, we store data on this specific request, such as contact data, data on your hardware and software and log data. In addition, we may ask you to provide us with additional files generated by analysis tools for processing the support case.

Information on use:

When using our products and services, we collect and process personal data at various points. The respective collection and processing of personal data depends on the product used and the associated services or product features. In some cases, you may deliberately submit files to us for verification. Where such personal data are included, they shall be processed in accordance with the provisions of this Directive.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message you agree to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.

You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your e-mail address will only be used to process your request. Your data will then be deleted if you have not consented to further processing and use.

Registration of a customer account

When opening a customer account, we collect your personal data to the extent stated there. The purpose of data processing is to improve your efficiency of use and to simplify the use of our products for you. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your account will then be deleted (first it will be blocked and then deleted within a period of 120 days).


Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. If a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic character string that enables a unique identification of the browser when the website is called up again. We use cookies to make our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

We also use cookies on our website for the purpose of enabling an analysis of the surfing behaviour of our page visitors.

The processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f GDPR for the legitimate interest in the above-mentioned purposes.

The data collected from you in this way is pseudonymised by technical precautions. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data of yours.

For reasons arising from your particular situation, you have the right to object at any time to the processing of your personal data based on Art. 6 (1) f GDPR.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can prevent the storage of cookies and the transmission of the data contained therein. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

Use the links below to find out how you can manage cookies on the most important browsers (including deactivation):

Storage period and deletion periods

We store the personal data only to the extent necessary to fulfil the purpose. The storage period depends on the legal requirements and the duration of the contractual relationship.

Should the data no longer be used, they will be made anonymous and/or deleted in accordance with legal regulations. We may continue to store digital slides on our servers which were previously assigned to your account and which have already been shared with other users, for example, or which are used for internal analysis purposes in order to ensure that our services continue to run smoothly in the future and to use them for deep learning.

Should you request the deletion of your data, please note that although we block your data immediately, it can take up to 180 days due to legal reasons and technical restrictions before we have finally deleted the data from the productive systems.

Please also note that once you have confirmed your deletion request, you will no longer be able to recover your data.

Matomo Web-Analytics

This website uses Matomo, an open source, self-hosted software to collect anonymous usage data for this website.

The data on visitor behavior is collected to find out possible problems like not found pages, search engine problems or unpopular pages. As soon as the data (number of visitors who see error pages or just one page, etc.) is processed, Matomo generates reports for the website operators so that they can react. (Layout changes, new content, etc.)

Matomo processes the following data:

Server logs

You can visit our website without providing any personal information. Each time you access our website, usage data is transmitted through your Internet browser and stored in log data (server log files). These stored data include, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. These data serve exclusively to guarantee the trouble-free operation of our website and to improve our offer. It is not possible to assign this data to a specific person.

Duration of storage

When you register on our websites, your data will be permanently stored until you arrange for your account to be deleted.

Rights of the data subject

If the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right to information, to correction, to deletion, to restriction of processing, to data transferability.

Furthermore, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR and to processing for the purpose of direct advertising.

Contact us on request. You will find the contact details in our imprint.

You can contact our data protection officer directly at:

Right of appeal to the supervisory authority

According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Last update: 01.05.2018

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